Hi, I'm Miriam.
01.
About Me
I’m a creative storyteller, SEO + GEO specialist, and digital marketing manager specializing in B2B marketing. I’m passionate about tapping into the human mind and crafting messaging that sells not just ‘things’ – but ‘ideas’.
I Believe good copy does more than tell a message.
It sells a story.
02.
Some of my Projects
Innocom
All 'Solutions' pages + All product pages
This project required translating deep technical concepts into copy that resonates and converts. The goal was always the same: make complexity feel clear without oversimplifying things.I designed the format and structure of these pages, and wrote the content, optimizing for SEO & UX.
Example: AI GovernanceVonder
/magazine/ section (about 40 articles) + sitewide SEO strategy
This blog is part of a recent series I initiated and wrote targeting high-volume local keywords such as "events in Coombe Hill". This helped capture strong organic traffic for those coming to the area. Each article ends with a CTA linking to local rental listings, turning content traffic into leads.
The article has only been live a few months and is already a top 5 organic traffic driver on the site.
Article: Raynes Park
Emboodo
/blog/ section
Marketing is something I'm genuinely passionate about, so getting to shape the brand voice here was a natural fit. The goal was to make it relatable and informative without losing personality. That balance is something I actively work to bring to everything I write.
Kapro
/blog/ section
This article became the top organic driver of traffic to the site in just a few months
An extra - My personal work
I was writing long before LLMs were around. This academic piece helped me get my degree. Though I believe AI is a great tool in expediting tasks, this one's just to show my raw writing and research skills. All the research, writing and citations here are 100% me.
My Personal WorkIndustries I've Served
SaaS & Hardware
Semiconductor Manufacturers
Encoder Manufacturers
Large global SaaS companies
Defense
One of Israel’s largest defense companies
Complex technical content
B2B2C
Manufacturing companies targeting OEM’s, private label, and retail
Lifestyle & Luxury
Local, high-end B2C
Lifestyle living & real estate
03.
My Expertise
As a digital marketing manager, my role includes running all aspects of marketing from conversion copy, to product marketing, to content strategy & beyond.
1. SEO
I manage end to end SEO for my clients, from technical to content, on-page SEO, off-page SEO and content strategy. For some clients, I built their first SEO presence from the ground up. I've guided sites through migrations, recommended optimal site structures, page formats and copy, launched blog content plans, and taken entire sites from zero to fully optimized and ranking.
2. GEO (generative engine optimization)
I work with GEO tools to identify content gaps, conduct competitor analysis, and audit sites for AI visibility. From building content clusters and implementing schema to running LLM-focused audits, my goal is to place brands in AI overviews, LLM mentions, and citations. It's a space I'm actively growing in, and the results are already showing.
3. Product Marketing
I've worked on defining how products present themselves to market and driving performance once they do. That's meant conducting market research, writing conversion copy and landing pages, and guiding paid campaigns end-to-end. I run A/B tests until the messaging finds its mark, and refine until it's driving real results.
4. Content Strategy
I've developed content structures across sectors, from complex tech products to luxury kitchens. My approach focuses on establishing pillar pages and content clusters to create a network of thought leadership content that establish authority and ranks.
5. Project Management
Dotting the i's and crossing the t's is a big part of what I do. I manage client relationships and projects independently, keeping communication clear, professional, and genuinely pleasant. From tracking progress to reporting upward, I handle every detail and make sure nothing falls through the cracks.
Turning visions into narratives.
If you’re looking for an SEO project manager and senior content writer who brings strategy, creativity, and results to the table – I’d love to chat.